Monday, April 18, 2011

Fanta goes 'funtastic' with 3D Animation!

So what is so adorable about Fanta's latest campaign? Let's check - no celebrity, no seduction, no urging to sip their aerated summer coup. Just a bunch of cutesy 3D animated characters created by Pscyop, a New York based agency successfully inflicts fun and mischief onto the screen. Their spokesperson aptly points out that Coca-Cola India has been thriving to continue on Fanta's 'Less serious, More fun' image - thus resulting in their 'Zyada Fanta, Zyada masti' concept for the Indian screens. And we are convinced - while the characters play around sipping onto this orangey drink, their world metamorphoses into a lighter, boisterous environment. Conceptualized by Ogilvy and Mather, this is indeed a welcome break from their previous slapstick attempts with unclear messages.

The music : Amongst the whole summery drinks contemptuous blast, this original jingle has to be, without a doubt, the most memorable of the lot. Catchy lyrics like 'Chuski jo le manwa funtastic ho jaaye' and the usage of a folksy male voice with villager-hindi diction crooning 'orangey wunderphul' and 'funtastic' give it an instant desi connect and very well gel with the vivacious jovial characters poking harmless fun at each other. The lyrics have been penned by none other than lyricist Amitabh Bhattacharya and the music compiled by Amit Trivedi, both incidentally of Dev D fame. The song lingers on even after its over and you could really use this track on a summery drive out in the fields!


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