Saturday, May 28, 2011

Airtel 3G Facebook ad : Kantilal and a chuckle found!

Airtel 3G's facebook ad makes me smile. The first time I saw it, there was an audible chuckle. True story!

Featuring : Rajat Barmecha, Mohan Agashe
Director : Shoojit Sircar
Producer : Ronnie Lahiri
DOP : Kamal Negi
Agency : JWT Delhi
Music Composer : Amar Manrulkar
Production house : Rising Sun films
Post production : Prime focus

The storyboard : A grandfather (the likable Daadu played by actor Mohan Agashe) is reminiscing on a nostalgic spot about how his friend pecked his wife years back and he couldn't even vent out a decent retort. Right then, the grandson (cutsie Rajat Barmecha of 'Udaan' fame) puts up a search on facebook for Kantilal from Kishenganj and voila! He's found. In the next few seconds Daadu is face-to-face with Kaantilal and just when the grandson is loudly wondering ki 'daat toh hai nahi! todoge kya?', Daadu surprises you with a quick peck on the accused wife's cheek in a fleeting second.

Its cute to say the least, almost too long a story after 2 or 3 mindful watches, but message conveyed within 60 seconds successfully. Makes you wonder if it is safe now to be on social networking websites where people can reach you within no time and 'equal' any unfinished business! Scary thought but all worth the globalization power this medium can boast of.

The message : Like many telecom ads, this ad tries to drive the same point home albeit differently - The world has become a smaller place with all the various fancy apps of keeping in touch and today nothing is too far. The approach is refreshingly different considering there are no separated lovers or a mother speaking to her US settled son. Its amusing and ends in a light hearted moment without any tapered choking emotions. You are bound to smile watching this one!

Amar Manrulkar (of Cadbury's Kuch meetha ho jaaye campaign fame) has added some soft 80'ish background music that instantly reminded me of movies like Satte Pe Satta and Thoda hai thode ki zarurat hai era - totally fits the nostalgic grandpa going naughty!

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