Thursday, March 27, 2014

Blue Star: The dancing boss is far from blue!

The ads amplifying the cooling AC's of Blue Star have most times managed to attract attention. This time it goes a whackier step further, with a dancing boss jiving ludicrously to Daddy Cool.

Blue Star's latest ad, Daddy Cool

You know it is a striking ad when you un-mute in between programs only to watch an ad that you get intrigued by. So while by habit I hit mute when the news program goes on a break, I am instantly caught up by this extremely grim looking man, in suit and tie, acting absolutely unlike a man in suit and tie! He dances weirdly with a straight face, jives, shimmies in his office (don't miss the funny step with the xerox machine), all to the beats of Boney M's famous number Daddy Cool. The interesting part is when abruptly stops dancing on exiting the office and regains his crazy dance when he reaches home. What is the message here? Get office like cooling at home. Bang on.

The dancing boss of Blue Star and Christopher Walken for Fatboy Slim video have stark similarities.

This ad very strongly reminds me of Christopher Walken's bizarre dance in Fatboy Slim's music video  Weapon Of Choice (directed by the unconventional Michael Gondry) which is quite a rage online. Executed by Interface Communications, Blue Star's ads have always been quirky and National Creative Director For Interface asserts that this one is going to be on the same track.

Fatboy Slim - Weapon Of Choice music video

What's heartening is that carving a niche for Blue Star's unique quirkiness in the advertising world may have taken its own sweet time, but they haven't given in to the over-information loaded, fast-editing format of most attention-seeking ads. It stays true to its genre and in the process, delivers content that makes it stand out from the rest. Haven't tried the AC yet but the ad cooled me instantly.

A previous ad from the same team for this product that tickled me was the one were the 'boss at office' and the 'boss at home' are instantly cooled amidst their arguments. Witty, besides being an ad with perfect music sense.

Update: The 'dancing boss' is played by actor Denzil Smith.

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At May 1, 2014 at 10:19 AM , Blogger shonu said...

These two are the best of the electronic ads in the industry. I'd like to know which agency/studio produces this amazing work. Thanks.

At May 1, 2014 at 10:20 AM , Blogger Pramod said...

These two are the best of the electronic ads in the industry. I'd like to know which agency/studio produces this amazing work. Thanks.

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